According to the fifth annual UPS Pulse of the Online Shopper™ Study 4 in 10 purchases are made online. In 2017, online sales of physical goods amounted to 446.8 billion US dollars and can surpass 700 billion US dollars in 2022. This rapid increase in the ecommerce industry makes sellers take serious actions to gain more customers and boost sales. Sir Ken Robinson said once that
“Most great learning happens in groups. Collaboration is the stuff of growth.”
And that’s really the truth. There’s no other better solution invented than a coalition loyalty program. It’s a loyalty card system offering benefits to customers of two or more businesses in return for allowing those businesses to collect user data.
Coalition programs are extremely helpful for small and medium-sized businesses as without the support of other businesses SMBs couldn’t offer those favorable conditions to their customers. Acquisition of new customers, collecting and sharing information about customers (age, gender, lifestyle, preferences, etc.) and combined deals are all among the benefits of coalition loyalty programs.
From the customer perspective, coalition loyalty programs offer more flexibility and convenience. A newly announced coalition loyalty platform by Velmie is an example of how the new technology can transform archaic customer loyalty systems, referral, and gift card solutions into one platform that can handle everything.
Being based on a token it brings more bonuses for customers and more sales for merchants. The system can handle all kind of rewards and discounts and accumulate all bonuses in a powerful mobile wallet. Besides, the platform has an option of cooperating with other businesses to build a great empire. So if you still debating whether to launch a loyalty platform or not, feel free to contact us to get advice on what ways could be rewarding for your business.